Bart Baesens

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Customer Lifetime Value Modeling with Applications in Python and R

Lessons and Experiences from Industry and Research on how to Become a Customer-Centric Organisation

A managerial guide to deal with today's challenges in CLV modeling!

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Get up to speed on measuring and modeling Customer Lifetime Value!

Managing Customer Lifetime Value provides marketeers, data science practitioners, business professionals and analytics managers with a comprehensive guide to understand, model, analyze, manage and deploy Customer Lifetime Value!

Providing state of the art industry and research insights based on the author’s extensive experience, this illustrated textbook has a well-balanced theory-practice focus and covers all essential topics.

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